Internet Marketing Strategy & SEO Techniques

Tried & tested internet promotion & marketing techniques for all web pros.


Google’s Official SEO Starter Guide

It finally here, the booster kit every SEO newbie has been waiting for, handed down to man by the Gods themselves … Okay so maybe I was being a little facetious, who cares?

Due to the repeated questions of many anxious webmasters yearning to climb the ranks of the Google results pages to that #1 spot, that gold mine of traffic, Google released a simple document that overviews what you need to know about search engine optimization, the basics anyway. Google’s Official SEO Starter Guide goes over proper title creation, good practices for title and meta tags, ideal URL structures, website navigation from a search engine spider’s perspective, proper user of anchor and header tags, image optimization, robots.txt, and more!

If you don’t know much about optimizing your site for Google (or any other search engine, for that matter) you should definitely give the PDF a read. Hell, if you feel like brushing up on your SEO fundamentals, you should definitely give the PDF a read.

Check out the post over at Google Webmaster Central or just download the Official Google SEO Starter Guide!

Free Marketing Resources & Utilities

If you’re like me, you have a pretty busy work day, and sometimes you just can’t spend the precious moments you have off (or you can’t afford to pay someone) doing smaller tasks (that of course, must be done) because you’re focusing on the big picture, working on something larger in your project.

Here are a bunch of time and money saving resources that will help you in both online and offline marketing.

Free 125×125 Entrecard Badges & Advertisements
Free 125 Cards provides quality 125×125 for public use, and provides a web interface to customize them on the fly!

Free Web 2.0 Badge Button Generator
Fresh Badge lets you create smooth looking badge graphics for use in your website or emails, or even pip icons for rankings! (Honorable Mention: Web 2.0 Badges)

Free Web 2.0 Logo Generator
Creatr lets you choose from six different styles that mimic popular Web 2.0 logos to make your own.

Free Web 2.0 Icons
UtomBox provides some great Web 2.0 themed icons to use on your website for linking to your RSS feeds, popular social networking websites, and more. If you’re just looking for icons to link to your RSS feeds, check out Feed Icons.

Free Tabbed CSS Menus
Exploding Boy has some really sweet looking CSS based navigation menus that can easily be incorporated into any website you are designing. Explore the rest of the site for more excellent resources.

Free Chart / Graph Generator
Maani.us’s XML/SWF Charts can help you out if you’re in a swift bind to get a presentation ready for the meeting you have in the morning with Mr. Kawasaki, fresh off his red eye flight.

Free Vector Imaging / Conversion
Vector Magic is an online utility that will take images you upload, and convert them into vector format. You can download your vector in EPS, SVG, PDF, or PNG.

Free HTML to RSS Converter (RSS / HTML Content Scraper)
RSSxl is a really useful web application that lets you take content from an HTML page and convert it into an RSS feed you can publicize or handle with a web scripting language, like PHP. Many things can be done with this.

Hope you guys found something you can use!

Blog Comic Friday - Your Link Here

Big Oak delivers seo comedy gold once again in their latest comic, Your Link Here. If you hate how people sell targeted and/or keyworded links in their posts and content, you’ll get a kick out of this one.

Your Link Here

If you’ve got an SEO, or even a general Internet / Technology related comic, and you would like to be featured on Blog Comic Friday, leave a comment or contact me.

Here is the math behind the major social networks, the formulas worked down from analyzing their inner mechanisms and just exactly how a submission gets a “popular” status. Hopefully, these social networking statistics will provide some insight into how they work, and which ones might be easier to manipulate for your particular niche.

Social Network: Digg
Digg takes, on average, 60 - 300 “Diggs” to become popular, and you can expect to receive around 10,000 to 100,000 unique visitors if your story makes the Digg homepage.

Social Network: StumbleUpon
StumbleUpon submissions take about 30 - 50 “Thumbs Ups” and/or reviews to become popular, and you can expect to receive anywhere from 2,000 - 50,000 unique visitors in the first round, and you will probably receive more traffic over time, in residual waves.

Social Network: del.icio.us
del.icio.us submissions take around 100 - 130 bookmarks in a relatively fast time period to achive popular status, and you can expect around 20,000 unique visitors if you make it to the del.icio.us front page. Expect this number to go up, due to the recent redesign of del.icio.us!

Social Network: Reddit
Reddit submissions take anywhere from 30 - 300 votes to become popular, and you can expect just as wide a range of incoming traffic, which could be 3,000 - 30,000 unique visitors.

Social Network: Yahoo! Buzz
If a Yahoo! editor chooses your submission for inclusion in Yahoo! Buzz, you can expect to receive 1,000,000 to 3,000,000 unique visitors initially, and expect to have higher authority in the search engines now that you have an official link from Yahoo!’s website.

Social Network: Propeller
Propeller stories take around 40 votes to become popular, and you can expect to receive anywhere from 1,000 - 20,000 unique visitors. If your story gets chosen for inclusion on news.aol.com, you can receive upwards of 100,000 unique visitors, and a nice authority link from AOL.

Social Network: Mixx
Submissions to Mixx take about 30 - 50 votes to become popular, and you can expect to receive anywhere from 100 to 1,000 unique visitors, as their network is still expanding and growing their userbase.

Cheers, and remember, if you liked this post, feel free to submit it to your favorite social network! Don’t forget to subscribe to our feed as well!

Del.icio.us 2.0?

Many of you probably already know, but in case you didn’t … Delicious has undergond a nice, overdue makeover, and it’s residing at it’s own dot com domain! Aaaaaaaaaaaaaand its new design is totally gorgeous. Head on over and check it out now! Don’t forget to bookmark DaftSEO as well!

Delicious!

Cheers! :)

SearchMe … Google Video Killer?

I’ve been noticing alot of start up companies developing more and more interesting concepts when it comes to search technology, and evolving it into a more aesthetically pleasing and less metciulous process getting your desired search results.

Sure, you’ve heard about the advancements in user powered search engines like Cuil and Stumpedia, but the only search engine that REALLY has made me give it a double take is SearchMe.

SearchMe’s interface is already visually stunning, and after a few modifications to the interface (and of course after they have a comprehensive database of search results) … I think I might actually switch from Google! Be careful, if you go to the video search engine, you might fall in love! SearchMe has truly innovated video search interfaces with their carousel display style that you can see.

Other features available make SearchMe truly unique, such as the ability to group your searches into “Stacks” … which allow you to categorize your searches and keep them organized, making it easy to delve into past searches and find an old result with efficiency, instead of retracing your steps on the search engine itself.

Get ahead of the game and submit your websites to SearchMe today!

Blog Comic Friday - Turnkey Websites

Once again, it’s Blog Comic Friday! (What did you expect, it’s Friday!) I’d like to take this opportunity to showcase a new comic by Jeffrey Rowland. If you like this comic, head over to his site, Overcompensating.

Overcompensating - Turnkey Websites

Cheers!

I’ve made it a point to never use Dreamweaver, ever. I never used it as a Macromedia product, I never used it as an Adobe product.

Please join me in a round of laughter as we make fun of everyone who uses it!

Dreamweaver is Giving Up

Boy, I sure am glad I use PHPDesigner. :)

Find DoFollow Links in Forums

While on the manhunt for DoFollow blogs and websites that are related to your site (that also have nofollow disabled, and commenting enabled) … you probably have come across your fair share of nofollow’ed blogs, as well as repeatedly finding the same DoFollow blog over and over again.

Well, what would you say if I told you that you could find sites that have NoFollow turned off, completely related to your niche, and never have to look at a nofollow attribute ever again?

Yeah, I thought so.

Check out Find in Forums … it’s similar to a DoFollow Blog Search Engine, but instead of searching blogs, it searches various forums and message boards across the world wide web. Most forums have no follow attributes turned off by default, and very few choose to turn it on.

So, enjoy the wealth of back links that you will now be raking in!

Cheers!

Blog Comic Friday - SEO Has No Future

If you’ve heard Jason Calcanis speak, or keep yourself updated on his conferences, you might be familiar with his catch phrase, “SEO has no future.”

SEO Has No Future

I think Jason might be right though, SEO has no “FUTURE” … but only a “PRESENT” … it is often too hard to look and plan a significant distance ahead of yourself.

PS: Sorry for the post drought lately, my boss has been working me dead the past several weeks!





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