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Dove: Comb & Brush

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8 January, 2009

by Serge

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Instant Hair Fall Protection

I do not know what the hell this advertises and it looks to painful to find out. Actually I find I do not even what to describe or think about this ad so here you are enjoy or not for this is where I stop…

Advertising Agency (Name, City, Country): Ogilvy & Mather Asia Pacific
Executive Creative Director: Christen Monge
Creative Director: Troy Sullivan, Annie Wong
Regional Senior Art Director: Kenneth Kuan
Copywriter: Bradley Wilson
Agency Producer: Brell Chen
Photographer: Eric Seow @ Beacon Pictures
Retoucher: Aries @ Yau Digital



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Kaercher: Titanic

Comments (0) by Serge

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Powerful Immersion Pumps

Powerful pumps from Kärcher, so good the suck the big one (Ocean). Well ok, whatever rocks your boat on the sea bed.

It is so easy to bitch about the ad when the visuals and idea are so exaggerated but the fact is if done well the uber exaggerated ads are really cool. Exaggerated & over-promised ideas are also very susceptible to go viral and what advertiser does not crave free publicity? I love big ideas.

Really good visuals also, lovely tone to the image and the detail is really cool, the ad artwork does not have that memorable human element but it does get the idea across really well.

Advertising Agency: FJR Werbeagentur, Munich, Germany
Creative Directors: Frederik Kittsteiner, Hans Fahrnholz
Art Director / Photographer: Martin Besl
Copywriter: Christoph Sackerer
Illustrator: Christian Kitzmüller



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AE Investimentos: Surreal

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7 January, 2009

by Serge

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Don’t be lost in the weird world of investments.

Insanely cool; perfect Dali rip-off. A bloody good set of visuals with a cool, creative and actually useful copy line. Great illustration, at first glance it seems to be all Dalí, the sitting man is from a Magritte painting called “The Liberator”. The lion is also a recurrent Magritte element.

I would love to see a lot more stuff like that, offcourse that would really raise the bar significantly for all creative’s out there and in about a year a lot of creative’s will go out of business. So I guess the moral of the story here is: for all of you who create crap, thanks to you there are a lot of rubbish artists you help support. Just like sponsor a child in Africa, but with less food and more ego.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel



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Nivea Sun

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6 January, 2009

by gcruz

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Let it snow, but, unless you’re Dita Von Teese, you’re probably raring for a tan. Overcast skies, days on end getting holed up at home, icy beaches—all conspire to put off that elusive glow until summer.

In the face of wintry temperatures, a self tanner is the most obvious route to bronze deification. Nivea, the skin care company, is knowledgeable with fake bakes as it is with sun protection.

These print ads endorse Loción Autobronceante, Nivea Sun’s line of self tanners in Argentina. With vitamins and oil of macadamia, the product may just get you a bake that could outshine the Rio de la Plata.

It’s tanning without the sunning. Slather it, hide under a rock, and still you’d turn brown as peeled apples would in open air. The ads, then, are basically duping nobody, although the library scene could have used nothing but moonshine streaming from the skylight. More important, still, is the incongruous presence of towels therein; the ads couldn’t stand without them.

Solar intervention omitted, such products impart a tan to the skin by essentially “burning” it with chemicals. The active ingredient in most self tanners is DHA (dihydroxyacetone), which reacts with the skin’s proteins.

Granted, the glare of snow on a sunny day is a surefire tanner. Otherwise, sheer sunlight or ultraviolet (UV) light can break through 80 percent of clouds. Either way, they put you in the line of carcinogenic fire.

Melanoma or skin cancer is almost always triggered by exposure to UV rays. In the US, skin cancer is meted out to one million people annually, particularly the fairest-skinned ones. Self tanners may just save someone’s life today.

Fake tans can also be gotten via mineral makeup or bronzer powders. Such cosmetics are manufactured with minerals like boron nitride, bismuth oxychloride, titanium dioxide, talc, mica, and zinc oxide.

In blind darkness, a sun-kissed glow is truly just a brush, slather, or dab away.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Osvaldo Salazar, Gonzalo Arévalo
Photographer: Alfredo León



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Friends of the Earth: Polar bear

Comments (2)

5 January, 2009

by Serge

print-ads-friends-of-the-earth-polar-bear

The earth is heating up. Sign the petition on the bigask.be and ask the Belgian government for a strong climate law.

I love it, so cute and disturbing at the same time. The message I guess goes somewhere along the lines of the fur that protects the polar bear may kill it in the end. This is appropriately gross and twisted. Good job.

This reminds me of the video by Robbie Williams that was censored by Top Of The Pops for its gore content. It caused a controversy in the United Kingdom and many other countries. The video showed Williams tearing chunks of skin and muscle from his body while performing a strip show in an attempt to get noticed by the female DJ. Coincidentally “Rock DJ“, a song inspired by Williams’ UNICEF mentor, the late Ian Dury.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room



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National Express East Coast

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31 December, 2008

by gcruz

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From afar, I thought these were scans from Hello! Magazine. Moving past the layout, I quickly found the candid takes of “Mum and Dad” to be anything but the stuff of celebrity rags.

Flickr was all it took to capture the kindred, unpretentious vibe for National Express East Coast’s holiday advertisements. Most everyone could relate to these pictures. Except by showing Prince Harry escaping to and fro Grandmum and Dad in London, they’re as universal as they could get.

This is a train operator deigning to a populace who needs it. Nothing proves that than advertising bargain fares in the midst of trying times. In a recession not seen since 1947, economists are waxing pessimistic over the British Isles as much as they do over the US.

The generous company at hand, National Express East Coast, was franchised to the National Express Group of transport services only last year. GNER originally operated the coveted East Coast train service, which covers 920 miles and annually conveys 17 million passengers in the UK. All in all, National Express Group runs 2,301 trains every day. Combined with its diverse transport services, National Express Group accounts for one billion trips a year, globally.

Discount trips to Scotland couldn’t come at a better time. New Year’s Day, if nothing else, means the most to the Scots, who celebrate it with such hedonistic sanguinity.

Over time, New Year’s Day in Scotland came to be called Hogmanay. The celebration either derived from Viking custom or the fact that Scots hadn’t been able to observe Christmas for four centuries. In the latter sense, pent-up joy could only burst forth at New Year’s Day.

In Edinburgh, Hogmanay is four days of unadulterated revelry. It just kicked off the other day with a traditional Torchlight Procession, wherein people create a stream of fire across the Royal Mile, to consummate in a fiery blaze atop Calton Hill.

Hours from now, it’s the city’s world-famous Hogmanay Street Party. Like every other year, on the strike of twelve, party-goers kiss everybody else and break into a rendition of Robert Burns’ “For Auld Lang Syne,” amidst coruscating laser and fireworks.

Tonight’s festivities will see Groove Armada, Paolo Nutini, and Friendly Fires playing in Princes Street Gardens. Meanwhile, ceilidh bands will take over East Princes Street. Peatbog Faeries and Attic Lights will also be in the city too, among other acts.

We’re on the cusp of a new year already. Wherever time zone you are, StillAd wishes you a happy 2009!

Advertising Agency: Dentsu London, UK
Creative Director: Andy Lockley
Art Director: Andy Preston
Copywriter: Joe Williams
Photographer: Flickr
Designer: Winston Archer
Published: December 2008



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DQ LED Torches

Comments (0) by gcruz

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By and large, this advertisement has to be the most in tune with the season. The copy did what writing “Merry Christmas” in flashy laser and neon couldn’t: spreading the light.

Depicted herein are DQ flashlights, casting light on speeches made by four of the most altruistic people to walk the earth. The timeliest, on account of the US presidential election, may have to be the one given by civil rights activist Martin Luther King Jr. On August 28, 1963, before a multitude of 250,000 at Washington DC’s Lincoln Memorial, King uttered “I have a dream.” He dreamt of a world sans racial discrimination, and now it’s come to this.

He must have been dreaming of Barack Obama’s momentous election, or Beyonce sashaying on MTV just like any blonde girl. Sadly, King didn’t live long to see these happen. Five years after his famous speech, King was assassinated.

Leading to that, King had to contend with arrests and death threats, but he never got to resorting to violence, in the vein of the original pacifist, Mahatma Gandhi. Both share many parallels so it’s only apt both should end up on the same print ads.

Gandhi blazed the trail of resistance based on “noncooperation and nonviolence,” as the copy goes. The speech reprinted in the ad was made on the same year Gandhi started peaceful protests against British rule in India, ultimately paving the way for the country’s independence. He wasn’t as successful with ending the ancient strife between Muslims and Hindus though, and he paid with his life for it.

Good thing then that Mandela did not share their fate. Somehow he embodies King’s dream, only that it was realized in South Africa, not the US. For a bit of history, Nelson Mandela is that nation’s first black president, symbolizing the end of “apartheid” or racial segregation there. The ad contains a transcript of the speech he gave during his inauguration on May 10, 1994.

No talk of righteousness is complete without the heretofore Living Saint, Mother Teresa. DQ pays homage to this saintly woman by printing her Lecture upon receiving the Nobel Peace Prize in December 1979. Born Agnes Gonxha Bojaxhiu, Mother Teresa felt the plight of India’s destitute and dying, such that she dedicated her whole life in their service.

Righteous light, it’s the most devilishly divine sales pitch yet. When you get past these ads, you’re going to need the flashlights, partly because it’s a wintry night out there, but mostly because you’ll be inspired to cut through the Valley of the Shadow of Death.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou, Kens Cao
Copywriter: Murphy Chou, Yanli Song



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