Entrecard User Guide

Entrecard is the first and only free exchange network for 125x125 ads. Through this revolutionary platform, you can advertise your own 125x125 Entrecard on any blog in the network, for free, for a number of days.

You pay for this advertising with Entrecard Credits, that you earn for free by networking (a.k.a. visiting blogs and dropping your card for other bloggers).

This guide will explain quickly and easily the different features and functions of the Entrecard website and network.

Dropping your card Vs. Advertising on a Widget

Dropping your card.

Dropping your card for someone is completely different than advertising on their widget.

When you drop your card for someone, by clicking 'Drop yours' on the bottom of someone's widget, your card will be displayed in their inbox when they log into the Entrecard. The Entrecard member can click through to visit your site via your card in their inbox. Dropping your card will not make your card appear on their widget or website.

Advertising on someone's widget.

To make your card appear on someone's widget, so that everyone who visits their blog sees your Entrecard (which links to your site), you must advertise on their widget, and pay them Entrecard Credits. To do this, click the Campaign tab, find the blog you want to advertise on, and click 'Advertise' under the card of the blog you want your card to run on. Once the owner of the site approves your card, it will run for a full 24 hours for each advertisement slot you buy.

Credits

What are credits?

Credits are the currency of the Entrecard network. You spend them to advertise your Entrecard on other people's widgets.

How are credits earned?
  1. You earn 1 credit every time you drop your card for someone else.
  2. You earn 1 credit every time someone else drops their card for you.
  3. You earn credits every time someone advertises on your widget.

Advertising Costs and Wait Times

How much does it cost to advertise on someone's widget?

To advertise your card on someone else's widget, it costs the number of credits equal to twice the number of cards dropped on that widget each day. So if a widget receives an average of 50 cards dropped into it each day, advertising on that widget will cost 100 credits per day. This helps insure that for every two credits you pay, a unique user will see your ad and be clicking in the general vicinity. It also ensures the economy balances, because every time you drop your card, it creates two credits. That surplus mus be balanced via advertising costs.

Advertising spots are awarded in a first come first serve basis, and extend 9 days into the future. So, if 9 people apply to advertise on a specific widget, and the blogger approves them all, no new advertisements will be accepted until one of those ads runs through and expires.

You can apply for as many 24-hour advertising terms as you would like until all 9 days of the users advertisement que are filled.

The cost to advertise, and the wait time, are both displayed underneath each users card in the Campaign section.

How long do I have to wait for my card to appear on someone's widget after I have applied to advertise?

After you apply to advertise on someone's widget, two things must happen. First, the owner of the blog has to approve it. Next, all the ads that were approved to run before you have to run their course. This wait time is displayed for you underneath everyone's card on the campaign page.

Approving and Rejecting Ads

How, where, and why.

When someone applies to advertise on your widget, you must approve their card before it will display live on your site. You are in full control of the cards that run on your site. You may want to reject cards that do not look professional to uphold your own quality standards.

All cards that have applied to advertise on your widget will be displayed under your advertisers column on your dashboard. Underneath each one is an option to either approve or reject them. Approving them will cause the ad to run live once all the other ads approved before it run on your widget. Rejecting the ad will remove it from your advertisers box.

Please make sure to check the site that each card links to before approving an ad to run on your site. We wouldn't want any unpleasant surprises.

Updating your Entrecard

How to do it.

At any time, you can change the image displayed on your Entrecard, the Link it points to, the Title, Description, or any other information relating to your Entrecard. To do this, from your Dashboard, click the "edit" button found in the section labeled Your Entrecard.

Placing the Widget on your blog

How to do it.

Go to the Get Code tab after logging in to copy the code for the widget you would like to place. You should be familiar with the process of adding widgets to your blog. If you do not know how to add a widget to your blog, a world of fun and excitement awaits you as you adventure through Google in a quest of self discovery and a blogger coming of age.

What if I don't place the widget on my blog?

If you don't place the widget on your blog, our widget-ping technology will know, and your listing will not appear in our public listings or our "Campaign" page. However, you are free to join Entrecard and leave your card for others, without adding the widget on your blog, you just won't be listed anywhere on our site.