Advertiser Guidelines, Terms and Conditions

Introduction

Entrecard.com Inc. operates a network of tens of thousands of blog publishers and facilitates the sale of 125x125 display advertising across our network on a CPM and CPC basis. All paid ads going through the system are approved first by the Entrecard staff, and second by the individual bloggers publishing your ads.

Our publishers are all screened for quality and are required to place their ad-serving widget within one page-down of the top of their blog. Because quality and professionalism is important to our publishers both in terms of the layout of their blog, and the type of ads they serve, we have a number of guidelines you must adhere to as an advertiser, as well as a number of suggestions for launching successful ad campaigns.

Entrecard is committed to building a highly-reputable ad network, and as such we have developed terms and conditions to hold ourselves, and our advertisers, to the highest standards.

Types of Ads Not Allowed

Entrecard does not, and will never accept any of the following ads:

• Male enhancement ads
• Adult themed ads
• Any ad that links to a site with nudity
• Gambling / Casino ads
• Ads for drugs of any kind
• Ads that link to sites that sell prescription drugs of any kind
• Ads using images of scantily clad women
• Ads that are offensive, unprofessional, in poor taste, etc.
• Ads for sites that are clearly money making schemes (yes, we're smart enough to figure that out)
• All ads are first approved by Entrecard before they start running. In the event that your ad is not suitable, you will need to create a suitable ad. In the event that the site you are linking to is not suitable, you will need to link to a suitable site. In the event that you cannot come up with a suitable ad / suitable site to spend your account balance, you can request a refund after 30 days.

Approval Process

Ads are first approved by Entrecard Staff to make sure they meet the guidelines outlined above. Once approved by Entrecard, the ads are then pushed to individual publishers to make sure they meet their personal approval. The entire process can take as long as, but never longer than, 24 hours. We make no guarantee to the number of publishers who will approve and run your ad, but we do offer guidelines to running a successful campaign. In most cases, you will have a number of publishers who approve your ad, and a number who decline to run your ad. The ratio of approved ads to declined ads is called your "approval ratio".

Campaign Targeting / Redirects

As an advertiser, you are allowed to target your campaign to a redirect for tracking purposes. However, if you are using a redirect, please be advised that under no circumstances are you allowed to change the target of the redirect, after your campaign is approved by Entrecard staff. The end-target of the campaign must be the same for the duration of the campaign as it was when it was approved by Entrecard. Violating this rule will result in immediate account suspension without refund.

Guidelines to Running a Successful Entrecard Campaign

• Relevancy: Ads that are category specific and thus relevant to our publishers' blogs will have a greater approval ratio.
• Professional and attractive design: ads that are well designed and visually appealing will have a greater approval ratio.
• Blog-related: Ads linking to blogs, or blogging related products and services will have a greater approval ratio.
• Credibility of site: Advertising for sites that are legitimate and credible will have a greater chance of approval than sites that are questionable.

Funding / Purchasing options

Funding your account: You can fund your advertiser account via Paypal. You must first add funds to your accoutn before running your ad campaigns. You can ad more funds at any time to continue your campaigns. To continue a campaign after re-funding your account, simply click the "Run" button next to the campaign(s) you wish to continue.

Purchasing Advertising: You can choose to advertise on a CPM or CPC basis across the Entrecard Ad Network. To see the current rates, please log in to your advertiser account and view the rate card on the dashboard.

How your campaign will run

Once you launch a campaign, and we approve it, it will start in paused mode. Once you click Run it will continue to run until you either pause/archive the campaign or until the funds in your account are depleted. If you have multiple campaigns running, they will all draw from your balance.

If you account becomes depleted of funds, all your campaigns will be automatically paused. To resume them, add funds to your account and click the "Run" button next to the campaigns you'd like to continue.

Targetting Options

You can target your ads by specific categories in the Entrecard system, or target our entire network. Our blogger/publishers are broken down into 50+ vertical niches.

Reports

As an advertiser, you will have access to real-time reports on the dashboard of your advertiser account. You will be able to see the number of impressions and clicks you've received so far, as well as your clickthrough rate, cost per click, and cost per thousand impressions.

Refunds

All sales of Entrecard Network Advertising are final. The point of sale is when you fund your advertiser account. If you are unsure as to whether or not an ad of yours will be approved, please create your campaign before funding your account, and wait for it to be approved/rejected.