This post provides one practical approach to execute social media measurement.

As a social media proponent, online contact forms and 800 numbers dont provide the personal touch and transparent answers I crave in interactions with companies, so this blog post is a test, to see whos out there listening (and whos responsive). I...

Before you use Twitter to store your ATM PIN numbers, remember, it can't be trusted. The micro-blogging platform, which is dominated by a culture of open, public communication, also provides some privacy: direct messages and protected profiles. But...

The companies of the Fortune 500 generate the greatest revenues worldwide, and undoubtedly require a lot of manpower to sustain their day-to-day operations. Due to their size and complexity, these big companies are often slow to enter social media...

Marta Kagan, US Managing Director at Espresso gave a keynote last year titled "What the F**k is Social Media." This keynote is comprised of a nice overview of the space along with nice statistics that the last year has afforded. Some key takeaway...