Okay, so for this new ebook I want to create video tutorials as part of an upsell package. My general philosophy on upsell packages is that they should be unique content that makes using the original product much easier for the customer. So those...

Progress continues on getting the web site set up for my latest ebook. But slowly. Every time I start working on the upsell package (a video tutorial series, plus some Wordpress goodies), it's ever so tempting to just come over here and write a blog...

You hear all the time about how it's important that you build trust with your prospects. It's 100% true; nobody will spend money or send contact information to someone they do not trust. But actually building that trust is a delicate business. Take...

My apologies to my regular readers who missed a post here last night. I've been using my online time to work on a new project. This one's an ebook, but rather than a general information ebook like Link Cloaking 101, this one is going to be a down...

Connie, one of the most active members at The Advisory Panel, is scheduled to speak online as part of the Invisible Illness Awareness Week. An "invisible" illness is one that isn't immediately obvious to someone looking at you...chronic pain, for...