Whether you love or hate the phrase "Web 2.0″ you have to admit one thing... The move toward more participatory websites has really changed the Internet's landscape. Interactivity was once a novelty. The rise of comment opportunities, user...

So, we can think of those users who would contribute content to your website as your free writing staff. If you can effectively encourage them to supply the site with a lot of topic-related material, you're going to see a few things happen. First,...

Well, by now you should be convinced that UGC can be a huge gift in terms of SEO. Now it's time to ask yourself how to make use of it. That really boils down to one thing: attractive opportunities for interaction. If you can create reasons and ways...

The Internet moves fast. You move fast. You do things today because you want results tomorrow. Sound familiar? It probably does. That's the way of the online world. Speed is a necessity. Guess what? It's time to slam on the brakes. Right now. Because...

So, let's wrap this discussion up. The bottom line is that UGC can be your best friend if you really make a point of encouraging and managing it. Its value will be minimal if you don't get the snowball rolling and its negative repercussions can be...