For some time I have been wondering why Sony (SNE) doesn't use it's marketing muscle to promote the Alpha dSLR line more effectively. Despite the onslaught of great dSLR models such as the A700, the A350, A300, and A200, I continuously run across...

I just noticed that Sony has sliced $100 off the list price of the HVL-F36AM flash unit over at Sony Style. The F36AM has carried a list price of $299, ever since Sony acquired Minolta's assets and re-badged the Minolta 3600HS(D) as the Alpha HLV...

Sony has just announced their "flagship flash unit" the HLV-F58AM. You can't buy yet, but it will be on dealer shelves in September. We knew it was coming, but details were rather sparse. Now we know the new flash unit will have a guide number of 58...

I'm back.... I haven't abandoned Alphatracks...although it probably seemed like I had. In actuality, I have been wrapped up finishing the Sony Alpha DSLR-A300/A350 Digital Field Guide for Wiley Press. It was a lot of work, with many late nights and...

I spotted a great image over in the SONY ALPHA DSLR-A200 Flickr group. It wasn't taken with an A200. In fact the creator Sam Knox says he was shooting with a "pocket-sized point ‘n shoot" at the time he created this Photoshop masterpiece. What...