Today (November 19th, 2008) marks the one year anniversary of the Search Engine Panel blog! It has been a busy year for SEP, and in this post we will review the ups and the downs of our inaugural year. And while we are analyzing our current standing,...

Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical...

If you have stumbled upon our Resources page sometime in the past six months, you might have noticed "IndexTools," which is listed in the "Analytics / ROI Tools" section. IndexTools is described there as, Recently acquired by Yahoo (April 2008),...

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this...

The biggest news this week is the release of Google's new web browser, called "Google Chrome." By some estimates, Google Chrome has already gained 1% of the browser market share in its inaugural unveiling a couple of days ago. This is comparable to...