I spoke this morning with a very pleasant chap from the Westchester County Business Journal. In the course of conversation I had occasion to mention that "nobody buys drills, they buy holes," an aphorism attributed to Theodore Levitt, the late...

Web marketing to me is entirely about building up both social capital and search equity, nurturing relationships and reputations both with people and with search engines. In Social Media vs. Search Engine Optimization and in The NEW Search Engine...

Once upon a time, a business would put up a website with its contact information, and that was the beginning and end of its web presence. Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if...

I've already written about different types of SPAM, the reasons people SPAM, and alternatives for SPAM free marketing. In this article I look at four kinds of social media SPAM, or anti-social media marketing as I sometimes call it. I also share...

Connecting on social networking sites with family and friends requires little forethought or planning. The most popular social networks are easy enough to figure out, even without instruction manuals. Most of us would agree that social networking...