Which keyword research tools do you use? Depending on what you're doing keyword research for, i.e. SEO vs. PPC, different tools have different strengths and drawbacks. When used in combination, they can actually complement each other. However,...

When you are starting a new campaign in YSM or Yahoo Search Marketing, here are a few pitfalls to watch out for. The default setting for the campaign is always set to "advanced" match. Change it to "standard" match. For those who are familiar with...

Once you have a campaign running for a while, it's time to optimize it and trim your non-performing keywords. The important thing is to not be emotionally attached to your keywords. You've got to treat it like investing in the stock market and make...

Most people who do PPC are rotating their offers by sending clicks to a landing page and then using a PHP script to rotate the offers. If you want to initially split-test the same offer from different networks, here's a REALLY easy way to do...

Having worked with a large number of CPA networks, I've started to compile a list of the qualities that I look for in a ‘great' affiliate manager. So far, I have one AM that I would say falls into this category. Since your AM is your link to...