TNMG: The Next Marketing Guru

TNMG: The Next Marketing Guru : Spreading Knowledge. Knowledge is power. Power leads to profit.
TNMG: The Next Marketing Guru
Spreading Knowledge. Knowledge is power. Power leads to profit.
TNMG is an initiative to bring cutting-edge knowledge from academic to the practical world by @ngshu, a PhD Scholar in Marketing Management. Please visit TNMG for some interesting and useful marketing, branding, advertising and technology articles and tips.
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Most recent posts

11/12 23:47 Pond's The New Fair & Lovely?
A New York based pharmacist Theron T Pond is credited with the invention of Ponds in 1846. Pond's Cold Cream and Vanishing Cream was launched in 1914 in USA. Ponds became a part of the Unilever family in 1987. The brand is available in India from...
10/21 22:13 18 expert tips which every Googler must know
If you are a person like me who spends most of his time in the virtual world - Google is perhaps your best friend, philosopher and guide. But many a times you dont get the desired results in your Google search or it takes more time and efforts than...
10/29 18:22 How to Handle Information Overload?
"640K ought to be enough for anybody" Bill Gates. Yes, that was Bill Gates - Microsoft Founder during early 1980s on the maximum memory that people will require for their computers. When Im writing this article using Microsoft Word on my laptop...
11/04 23:33 How to do Competitive Advertising?
Heard about competition? Obviously you have. And, advertisement? What a silly question to ask! Of course, you did. So, may be now its time to learn a little bit about 'competitive advertising'. This is how a dictionary describes the term: a commonly...
10/24 19:28 Is marketing meant for exploiting the consumers?
Today we will discuss about the popular personal care brand Fair & Lovely. This HUL skin-care brand for Aspiring segment was launched in India in 1978. The brand promises the benefit of making complexion fairer over a period of six weeks. The targ

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