In order to provide more relevant results, Google uses a database of commonly used words that it ignores when found in web site copy. It ignores these words because they are too common to add meaning or value to the actual content, and thus can make...

Mcafee, creators of arguably the most bloated antivirus and spyware software suite, has recently unveiled a list of the most dangerous keywords to look up in search engines. The list (fig 1) fills out various niches from the obvious downloadables...

Deep Linking is the practice of building links and authority to the sub-pages of a website. In many cases, this is to help the site rank for various competitive terms rather then trying to get just one single page to rank for numerous terms which can...

Google Sitelinks, for those who are not yet familiar, is a group of links displayed under a search result, that Google has deemed are important to a site as either being highly requested/trafficked or that it considers very relative to a particular...

I was checking up on a blog I help run this weekend, and noticed something particularly awkward about the size and modification date of the page. For starters the last modified date revealed it had been updated quite recently (2 days prior in fact)....