Have you ever seen a movie which told about a genius person?Perhaps you could make a list of movie titles about that. The facts are different about film director, actresses, setting and background, also the special effect if any. But from all you can...

My student asked me which should be first in mind when creating a print ad:visual or copy first?The question is normal or standard for people who are willing to craft a new print ad.It's not silly one, but it is annoying for the asker (or other who...

What is first recall when you hear the name "Mona Lisa"?If your memory is about a famous 16th-century portrait by Leonardo da Vinci, you are on my topic. What if it's about your ex....(sorry, I'll talk it later if you insist...)When you see the...

Every word has meaning.Every meaning has power.So, may I say that every word has power?It's very simple, right?But, don't judge the word by its power :)It's not as simple as your thought.In reality, perhaps you often get difficulty to make a word fit...

Maybe today is your bad when you are realizing your ad campaign drop in result. It's far away from your expectation. A matter of fact, it missed the target. It's something that left behind such as missing in action.What's wrong? What kind of mistake...