Updated Quality Standards for Entrecard

Written on September 16th, 2008 by Graham

Greetings everyone,

We’ve just updated the Quality Standards for participation in Entrecard. I will post them here so you can all refresh yourselves. Do note that if your blog does not meet these standards, it can (and will) be removed from the Entrecard Network without warning.

Rules

  1. No nudity: Entrecard, and its members blogs, are generally family friendly. Blogs with images containing nudity are not permitted. This includes nudity in advertisements.
  2. English only: Until we develop the infrastructure necessary to facilitate non-English language blogs, English is the only language allowed in Entrecard.
  3. Minimum 5 posts: Blogs with no posts, or less than 5 posts, will be removed.
  4. Content must be original: Unoriginal content provides no value to the reader. A site that consists only of posts from “free article” sites, copies of articles from news sites, stolen or scraped content is not allowed.
  5. No full-screen ads: Blogs that include a “Skip This Ad” popup or other full-screen ads will be removed.
  6. No illegal file downloads: Blogs that link to illegally shared files, such as music, movies or software, will be removed. By “illegal” we mean content that you do not have the right to distribute. Linking to free, legal music and software is permitted.
  7. Entrecard widget must be present: Including the widget on your site is a requirement if you wish to participate in Entrecard.
  8. No redirects: Sites that use a URL that goes to another location (such as tinyurl links) will be deleted.
  9. No duplicate accounts: If you have more than one account for the same blog, the duplicate account will be deleted.
  10. URLs must be valid: Sites with URLs that do not work or are wrongly typed will be deleted.
  11. No autoplaying audio: This includes music that plays automatically when you visit the page, or short audio ads that come up unannounced.
  12. Content must be recent: Sites that have not been updated in six months will be removed.

Additional Rules

Sites that violate the above guidelines are fairly easy to spot. There are some additional requirements, many of which are subjective.

A1. Sites that are not blogs, e.g. indexes, directories, forums, or stores. Note: In some cases a site may be allowed if it is not a blog. The site must have a blog attached to it that meets the rest of our Blog Quality Standards, and the Entrecard account must link to the blog rather than the site itself.

A2. Sites that only consist of paid posts, product review, affiliate links, or general spam. Basically, sites that only exist to make money without providing any useful content. Note: This does not mean that Make Money Online blogs are not allowed. It just means that the blog must have some valuable content and not be entirely made up of paid posts.

Thank you.


56 Responses to “Updated Quality Standards for Entrecard”

1
Roger Says:

Sir yes sir!

2
Lyndon Says:

Woowho!!

I love the new updated quality standards, especially the “No Autoplaying Audio” :D

3
Charlotte Says:

Good!! It’s about time to get rid of all that nonsense!

4
Carol Says:

I love this place.

5
Anurag Bansal Says:

Finally…
Some rules on EC…
I am really pissed off when dropping the cards, it opens some full page ads…and then redirects.
Wastes my precious time which I can utilize in dropping some more cards.

I think there should be one more rule…
“If the blog has not been updated in 2 months or so, should also be removed.”

Thanks..

6
Ben Barden Says:

Anurag – see the last rule. We delete sites with no posts in the last 6 months. 2 months wasn’t really long enough.

We’ve actually had these quality standards in place for a couple of months now, and we had some basic rules for much longer (e.g. English only). As far as I know, this is the first time we have actively publicised the guidelines though.

7
monkeytale Says:

Finally, I’m pleased to see auto-playing music, ad sites will be removed.

8
SocialMind Says:

Rule Number 11 makes me all warm and fuzzy inside.

9
Tim Brady Says:

Well, it’s great that these rules are FINALLY on entrecard, but when the heck are you going to hire some people to help out with support? The support still sucks and I know a lot of people that are getting deleted don’t receive replies to their dispute.

Another thing is, maybe you should show us the REAL number of actual members on Entrecard rather than always telling us the number of all the total accounts. Come on, i’ve created like 50 accounts here and they’re all being added to the total.

-Tim

10
Graham Says:

The real number is 2. You and turnip have created all the accounts in Entrecard. its our dirty little secret.

11
Susan Says:

YEAH YEAH YEAH to no autoplay music. That is one of my pet peeves and when I am doing my drops I stop dropping on anyone with music.

Keep up the great work!!!

Graham, I think you have a wonderful idea and a great service and it certainly seems us humans like to gripe more than express gratitude so here is a big glob of gratitude. I hope it makes up for some of the whining!

With aloha,
Susan

12
Øyvind Says:

Gratz to you guys, its nice to have some rules.

13
Poet Blogger Says:

I like to think that the no autoplay music rule is due to my article on impNERD. I know it probably isn’t due to that, but I am taking full credit anyway, if you like it or not!

14
trench Says:

Excellent. I am so tired of the autoplay music and video!

15
Jennifer @ Quiverfull Family Says:

Ah, what a relief to get rid of autoplay music :) !.

I have a question though! I’m a member of some book blog tours and post the generic tour post for those, which is the same on each tour members blog. I also do some paid posts, not many. I also post my book reviews in other locations, as well as my blog in order to get more exposure for the authors – but I do write those all myself!

I also write posts that are exclusive to my blog – family updates, pictures, recipes, homeschooling news etc.

So my question is, do I still qualify as a member? Hope so!

16
shaxx Says:

okie dokie sir!

17
Jeff Miller Says:

Some clarification on #8 please.

Do you mean no blogs that are listed with Entrecard using a redirect as the main url or do you mean no redirected urls in posts?

I often use tinyurl in links in posts that have affiliate codes (so people don’t cut out my affiliate code).

18
Bradley Says:

The rule regarding no automatic audio playing makes me do a happy dance. Thank you!

19
Monica Says:

Good!

Aye Aye Captain!

20
Natural Says:

cool beans. this is great.

no music, happy dance is right.

21
benwaynet Says:

Love the new rules, thanks for looking out for your users.

22
Joyoz Says:

Yeah go go Graham. I like this rules. The autoplaying of music, the full screen ads that let you press skip this add is annoying and page that overcrowded with graphics and most of all nonsense content. Post that are selfcentered all the time doesn’t make sense anymore. Getting rid of nudity advertisements go go.

23
Caledonian Jim Says:

I hope some solution can be found eventually so that non-english language blogs can take part.

Rule 2 may be necessary at the present time for practical purposes but the internet and blogging are world-wide and if Entrecard is to truly reflect blogging it should be too. Rule 2 excludes huge potential numbers.

24
gentlewind Says:

Yeaaaaaaaaa no automatic music. Thanks for these rules! And thanks for the great work you do!

25
Lainy Says:

GO! GO! GO!

It’s about time these rules strictly be implemented . I am into paid reviews but I always try my best to come up with sensible filler entries.

26
Blog Standards for Entrecard Updated |EntreBlast Says:

[...] are not meeting any of these requirements, just make sure to do so soon. Check out the full list of blog standards for Entrecard on the Entrecard blog. Rate This: 3.5 Topics: News, Updates/New Features [...]

27
Ben Barden Says:

@ Tim Brady – You think the support sucks? What are you basing that on? I handle support and every query gets answered. I have had a few emails from people asking why they didn’t get a reply, and when I search the support mailbox, I can see that I did reply to them – so the reply must have gone into their junk mail folder. If anyone hasn’t had a reply to an email, they should contact support@entrecard.com and a reply will be forthcoming. If you still believe the support is no good, send an email to the support mailbox and explain why. If we have made a genuine error or missed a query, we will apologise and do our best to ensure it doesn’t happen again. However, we will not stand for slander.

@ Jennifer – the rule regarding paid posts only applies if the blog contains nothing but paid posts. From your description it sounds like you should be OK, but please feel free to email support@entrecard.com with the URL of your site and I will give you a more definite reply.

@ Jeff Miller – looking back at that point I agree it is not as clear as it could be, I will update that. To clarify, it only applies to sites where a redirect is used as the URL on the account. Using redirects within your posts is fine, although we might make an exception for redirects to inappropriate content :)

@ Caledonian Jim – in the future, yes, we would like to allow other languages besides English. However, those sites would need to be split into their own international version of Entrecard with their own forums and support. It’s just going to get confusing if the forums are flooded with non-English posts, and I am not sure how we’d be able to reply to support queries. So I agree with what you are saying, but aside from some coordination between the various teams, each international site would basically have to run itself. I may be wrong about this, though. Either way, it’s a massive undertaking.

28
News Pie Says:

“Unoriginal content provides no value to the reader.”

I know better than to disagree. However, I disagree. “Unoriginal” content may, in fact, provide value to the reader. On the other hand, it’s a good “standard”. On the third hand, STANDARDS are not laws; rather, they provide (usually unreachable) goals toward which people should strive. This is all to say, you are not providing standards, you are providing excuses for deleting blogs. And you are wrong to delete blogs (no excuses). While it isn’t necessarily wrong to encourage people to bring their blogs up to YOUR (arbitrary) standards. Nonetheless, this move is not “encouraging”. Rather, you are playing “judge, jury, and EXECUTIONER”. In fact, this is “illegal” (not *in the spirit* of the law). For example discriminating against foreign speakers (or, as in a previous case, against religions and charities): Such may be considered HATE CRIMES. Though perhaps this isn’t an ACTUAL crime; nonetheless, it IS a form of “hate”.

29
Sofhal Jamil Says:

So, this how I love EC, Rules, Rules, Rules!!!

30
shubeydo Says:

There should be a search option to sort according to country of origin.

31
Jeff Miller Says:

@ Ben Barden – Thank you for the clarification

@ News Pie – An article about an article on another site is original content. A copy of an article from another site is not and is, potentially, a copyright violation.

Also, News Pie’s comment made me think. Is there any value to a topic specific news aggregater when we have Digg and the like?

32
News Pie Says:

Do we have need of Andy Warhol’s Campbell Soup Cans when we have Campbell’s Soup? The medium is the message.

33
Garden Gnome Says:

This is most excellent news! I seriously detest those skip the ad before you can get to the blog site. My speakers are muted most of the time but sure shooting the time they aren’t is likely in the wee hours of the morning when all of a sudden I’m reminded they aren’t muted but not quick enough to wake my husband :( I applaud your nudity stance especially after my experience today but that site will likely be removed as it is a forum rather than a blog but kind of written in a blog fashion. Still more than one person can post which means some undesirable content can get through. So here are my big questions?

1. How fast are you going to be able to eliminate the sites not adhering to the new standards?
2. Will those sites get a warning or just be eliminated?
3. Are we still to continue reporting sites? I’m just asking because even though they are reported the sites still are on the system.

A further question?
Is there anyway of purging the “no such user”, “404″ or “blog deleted” ads in the campaigns so we don’t waste time clicking on them? TIA

34
Graham Says:

Reporting sites are essential to the process. Please report every site you find that violates these rules. Sometimes it may take a day or two for us to get to them, but they all eventually get handled, unless for some reason the report doesn’t go through.

Enforcing these guidelines is an ongoing process, but we do an effective job, thanks in large part to Ben.

35
Kevin Grieves Says:

Well done to the Entrecard majordomos

An excellent set of rule amendments. Everything I would wish for is there; except, they may need a clarification. You say require no autoplaying audio, does this also include autoplaying video which has an audio track?

Keep up the good work.
K

36
Ben Barden Says:

@ News Pie – don’t forget that removing someone’s account does not actually delete the blog itself. As a blogging network, Entrecard reserves the right to decide what is allowed and what is not. Removing an account from our network is far from illegal; I think we are far more likely to break the law if we ALLOW some of the sites we have been deleting. There are blogs with links to download movies, for instance. Deleting a site for that reason is not a hate crime.

@ Jeff Miller – an aggregator most likely has no original content, but we may need a ruling there.

@ Garden Gnome – we can’t guarantee to remove sites within a specific period of time, but every site report will be reviewed. Most sites will just be removed, although some removals may be overturned if the site owner removes the offending content. It depends on the violation. Please keep on reporting sites as you find them, we will get to them all eventually. We are working hard to clear a small backlog and the response times should improve shortly.

@ Kevin Grieves – yes, it also applies to autoplaying video with an audio track.

37
Matt Thompson | Mattheosis Says:

Hello,

In regards to the Tiny Url’s, so if they link directly to the site. Or where they are suppose too. Are they okay then? And does Entrecard bother with informing bloggers, before their accounts are deleted to rectify possible mishaps, because not everyone is getting the message of new rules and regulations. Not everyone subscribes to the Entrecard Blog Feed. And I haven’t received any internal message.

Respectfully, Matt Thompson | Mattheosis
http://www.mattheosis.com

38
News Pie Says:

As an (old fashioned) “blogging” network: You can promote only low-tech blogs if you want. But advances in blogging software will continue to outdo your definitions of what an acceptable “blog” is. Seems you are limiting your definition to journaling and to only one format (all posts on one page, newest first). Wordpress (for example) has improved that format. Now, there are blogs with aggregators, blogs with static posts, blogs with intro pages, blogs with magazine-style front-covers, photo blogs, blogs with ads, bloggers who accept paid postings, and bloggers who post all sorts of content other than personal diaries. Wake up!

As I’ve said: You are looking at content when the answer is more artistic than that (the MEDIUM is the message). ALL websites ran on blogging software are “blogs”. And the appeal of them goes way beyond content. There’s a big difference in the messgage different blogs present depending on the way those blogs use design and technology to repackage even “unoriginal” content. So, you can “reserve” the right to remove whatever site suits your fancy. But that doesn’t make it right.

BTW: The internet isn’t capitalistic. Rather, it’s a free “nation”. And, as of now, capitalists are losing. Movies are still available for free online. And people still download them. You can choose to support the losing side of the battle if you want. The internet will be around long after the profiteers are gone.

39
News Pie Says:

A blog is defined by a community of users. The different personalities of the visitors help make each blogging community special and different from other sites. The comments people leave, their special perspective on the topics chosen (even if aggregated from some other place)… as well as the personality of the blog author all play a part in making each site “original”. The author, regardless, chooses the focus, the design, the topics to be included, and what content is appropriate (with feedback). Plus there’s regular posting, editing, and site upgrades on the backend . And all of this is more important than the “standards” you’ve chosen to make an issue of. It is just WRONG for you to decide what comprises “acceptable” format or content! And you’ve stepped WAY over the line refusing access to people of other ethnicities and religious beliefs (yes, this might end you up in a lawsuit that you won’t win whether fitting your definition of “legal” or not).

40
Ben Barden Says:

@ News Pie: Where did we state that all blogs must be personal diaries? We have various categories where this is not the case. Aside from blogs that aggregate other people’s content with no original content of their own, where did we say we were deleting any of the following? “blogs with static posts, blogs with intro pages, blogs with magazine-style front-covers, photo blogs, blogs with ads, bloggers who accept paid postings, and bloggers who post all sorts of content other than personal diaries.”

As for people downloading things like movies – this is not the place to discuss whether or not downloading movies is acceptable. We have stated our rules regarding that. You’re entitled to your opinion, but the rule stands.

41
News Pie Says:

How can you judge the “value” of these sites: Sites with artwork. Sites with fiction. Even sites that attempt to define what constitutes a “good” blog. Will you apply your own “standards” to these blogs as well?

42
Turnip Says:

I think Google can be quite a powerful tool when you know how to use it correctly.

43
News Pie Says:

where did we say we were deleting any of the following? “blogs with static posts, blogs with intro pages … blogs with ads, bloggers who accept paid postings, and bloggers who post all sorts of content other than personal diaries.”

That pretty much sums up your genocide program except you presume to know how old the “static” posts should be, how many posts should be on the front page… and even how the site redirects from a front page to sub pages (as well as which sub-page it should redirect to). Re-read what Graham posted above.

44
Ben Barden Says:

Let me put it to you clearly.

Entrecard has rules.

Entrecard has English-speaking members and English-speaking staff.

Right now we cannot cater for foreign languages. We have no way of answering any of their queries.

We have never said we will not allow sites with foreign languages in the future. But we CANNOT do this until we have the necessary infrastructure to support those sites.

45
News Pie Says:

Hitler had rules, too.

46
Turnip Says:

Ha, so did my high school. Could my high school have been run by Hitler?

47
Graham Says:

Hey, I’ve got an awesome idea! Let’s allow all the splogs with nothing but ads plastered all over themselves front to back in Entrecard! Wouldn’t that be awesome! I’m sure our members would love visiting splogs all day!

Yay for News Pie’s suggestion!

48
News Pie Says:

My idea is to let the internet police itself. If people don’t want to visit “splogs”, fine. If they don’t then those formats won’t survive. My complaint is when self-righteous power-hungry people presume to know what constitutes a “blog”. Your record is splotchy on this. Your excuses are lame. And your tactics are inappropriate. You use force. You create rules. You delete blogs instead of helping bloggers reach your “standards”. And, in the end, you resort to statements like “we have stated our rule… and our rule stands” (which is a blatant example of what should NOT survive on the internet the counter-example being open discussion and reasonable debate).

49
News Pie Says:

“I think Google can be quite a powerful tool when you know how to use it correctly.”

So what about a site run by an author who “knows how to use” Google? If the author skillfully chooses the topic, edits the content, and packages the results in a way that even those people who DON’T know how to use Google can benefit from the information… would that constitute a website which provides “value” or would that violate EC “standards”? Then, when the author shares his personality, and a community of users evolve — each leaving a piece of himself or herself behind in the form of comments and suggestions… wouldn’t that then constitute an “original” site or, rather, does that fit EC’s definition of “unoriginal”?

50
Graham Says:

Splogs will always survive if services like Entrecard give them traffic and make them profitable. They’re free to start, with zero risk, and if we let them in, unpoliced, it would degrade the network to the point where the entire system would fail.

51
News Pie Says:

That’s the real problem? Your “infrastructure” (network, system)? You can’t afford a successful business? Who are you fooling, us or yourselves? If you don’t upgrade to new servers (your own, if you don’t have them), and regularly, then YOU will fail. Splogs will either survive, or not. But you aren’t powerful enough to make or break them, in spite of your self-aggrandizement. In the meantime, you abuse your authority to make yourselves look important, make lame excuses for your behavior, and otherwise operate like a fly-by-night organization. 1. You can’t discriminate, period. 2. It is wrong to mass delete blogs for no reason and without warning, and 3. You are not an expert on what constitutes proper blog format and content (In fact, Entrecard is NOT a “blogging community”: It is an advertisement widget community)! These are all forms of self-destructive behavior. And you will not survive such bad business practices for long.

52
Graham Says:

haha, you’re a riot.

You think having absolutely no quality standards is a great idea? Then you clearly haven’t seen the thousands and thousands of reports we’ve received on sites in the system -that we’ve acted on- and which have given birth to the standards in the first place.

It’s real easy. People hate auto playing audio ads. Thousands of people report them. We remove all the sites and set a rule.

People hate “blogs” that are nothing but ads an no content. Thousands of people report them. We remove them all and set a rule.

The whole thing is a democratic process. We keep an ear out for what people want to see, what they don’t want to see, and we try to accommodate by enforcing quality standards and upholding them. The only people who seem to get pissed of by the rules, oddly enough, are splog farm operators. Can’t for the life of me figure out why though…

53
News Pie Says:

Are your users playing hall monitor? But YOU set up the reporting process in the first place! And what’s democratic about setting rules? A broad “guideline” would suffice (short): Websites should be in good repair, regularly updated, and contain “useful” information (still, the word “useful” is troublesome). Then, a WARNING would be appropriate. Short: Your site doesn’t meet our guidelines: Make sure your links point to a valid address (or Update your posts more regularly, or Add more content, etc). Finally (three warnings are the general rule): We thank you for your continued support but regretfully inform you that your site is not appropriate for our network: Please remove our widget from your website. Speaking for “splog farm operators”: Perhaps you aren’t looking beyond the content (or, more specifically, you aren’t looking AT the content)? Nonetheless, there are sites with content that I disapprove of… and I don’t visit those sites.

54
A Spot of T | The Rising Blogger Says:

[...] to ban music or other audio files from playing automatically when a blog or webpage loads. In fact, Entrecard recently upgraded its quality standards for member blogs and now bans any blog with [...]

55
Nate Balcom Says:

Thanks especially for not accepting web sites with auto starting audio. This makes Entrecard dropping so much more enjoyable.

Stop Ear Pollution

56
Entrecard Blog » Blog Archive » Why Entrecard has Blog Quality Standards Says:

[...] in September we reported some changes to the Blog Quality Standards. We’ve just made a few more changes, the main differences are summarised [...]

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