Why Twitter will be bigger than Facebook
Written on April 6th, 2008 by Graham
You heard me right, I just said that Twitter is going to be bigger than Facebook. And I meant it.
I. Twitter is more social than Facebook
I never really got into leaving “wall messages” on Facebook. It was like passing notes in class, but public notes, that everyone is aware everyone else will see. Never sat right with me. Twitter, however similar, is the stream of your internet presence. It’s where you hang out, and update about where you’re hanging out. It also reminds me a bit of “Facebook statuses” and how they always tried to get you to update what you were doing at any moment.
Sending a note to someone who you don’t know on Twitter doesn’t have the weird/stalkerish feeling that comes with writing a wall message for someone you don’t know on Facebook. Also, if you aren’t friends with someone, you can’t even write on their wall on Facebook. With Twitter, you can tweet @ anyone. This ease for social interaction, this “grease on the gears” really makes for fascinating possibilities. Sure, Facebook might be the highschool yearbook, but Twitter is the club, the movie theater, the bowling alley where you hang out on Friday night and socialize. It’s where you meet new people. See Facebook was never about meeting new people. It was about reinforcing relationships with, and shaping your image for, people you’ve already met. So tihis alone makes Twitter 100x more valuable than Facebook to anyone who is goal-oriented and recognizes the need to network and actively meet new people in your industry.
II Facebook is a fad.
I didn’t used to think Facebook was a fad, but then I started to think. Remember back in the 1990’s when everyone used AOL for everything: IM, email, web browser. AOL WAS the internet. Then people got used to the main features that made the internet great. People got used to web browsing and people got used to email. And as they got used to them, their tastes started to become more discriminatory. Now, its clear that for the most part, people want Gmail for their email, Firefox for their browser, and still AIM for their messenger though MSN and GChat have both become quite popular. But now, AOL can’t give their service away.
Facebook is the AOL for web 2.0. Sooner or later people are going to want their own Wall, and in my opinion this is exactly what Twitter is. Twitter is THE wall for people who want more from a wall. Eventually, people will want their own social graph too, to input into any social service. And then suddenly, new and intriguing applications will come along, that dismantle Facebook’s utility and novelty piece by piece. Eventually, people will no longer spend any time on Facebook, and will abandon it completely for its independently developed components. It may take 7 years to get there, but it will get there.
Simple economics tells us that the Restauraunts of the world, and the Bars, and the Nightclubs, collectively, total a much larger industry than the yearbook publishing. And this, essentially, is why Twitter is going to be bigger than Facebook.
Twitter is where everyone is hanging out, and meeting each other. Facebook, on the other hand, is becoming a little creepy and I have rising concerns about members’ privacy on Facebook. I mean, are they really to be trusted with every photo of every college student in the country, every message, every online interaction? Organized by name, major, location, age, gender, political views? What if all this gets into the wrong hands? Hell for all I know Facebook could end up governing the country. And with thoughts like this, new, friendly, sociable, more trustworthy applications hit the market, and you feel really good about them. This is Twitter. Not sure if anyone else feels this way though.
My final point is that people only spend so much time in a day on the internet. The more time they spend on Twitter socializing, the less time they’ll spend on Facebook socializing, right? Especially if Twitter quickly becomes a favorite –a preference for many users.
So if I was Zuckerberg, I would get an offer on the table for Twitter, and I’d get it on the table fast.
AOL could have bought Firefox. Hell, they could have bought Google for a million.
Give Jack Dorsey his money, Zuckerberg, before he takes yours.
PS: Don’t forget to Follow me on Twitter

April 6th, 2008 at 3:14 am
Facebook is a haven for those who love to endlessly forward jokes and junk in email. I joined because people at work asked me to, a few times.
Twitter is useless if you don’t have a phone. I don’t and won’t get one. I don’t want to live like I’m on call 24 hours a day.
I don’t use either of those sites. But I love Flickr!
April 6th, 2008 at 4:16 am
You can also Twitter through AIM, that’s how I have it set up but I would never do it via phone.
April 6th, 2008 at 7:47 am
Ha! Between the two, Twitter is the fad. I’ve had an account for a long time now and find it completely useless for my life. On the other hand, Facebook offers apps like We’re Related and dozens of others that have specific applicability to me and are useful far beyond what Twitter has to offer.
To each his own…just don’t bet the farm on Twitter. Think Second Life.
April 6th, 2008 at 8:02 am
I’ve got a Facebook account, and don’t find it terribly interesting or useful. I don’t see the point in Twitter… and besides, I’m SO sure people would not be interested in me Twittering “I’m so bored at work” 12 times a day.
I have a SL account too… maybe this is just me being old, but the bandwidth isn’t worth it. Plain text is fine for me.
Oh, and I still use ICQ for IMs.
April 6th, 2008 at 8:37 am
I don’t get Twitter. I prefer to IM one person at a time at most. In my view Twitter is for young people with active social lives to let their friends know what’s happening. Anything else is just annoying. “Teehee, I’m off to Walmart to buy toilet paper!” Who gives a f**k whether Turnip twitters that, Graham twitters that, or John Chow twitters that? Is there anything so profound being said that you couldn’t read it on someone’s blog? I suppose a bunch of you Twittering birds flock together and visit each other’s blogs, but really, the next big thing? Give me a break.
April 6th, 2008 at 8:59 am
Twitter clearly has their work cut out for them in terms of market penetration. But remember, people were saying all the same things about Facebook 3 years ago.
April 6th, 2008 at 9:08 am
I agree with Turnip. I just don’t get the point of Twitter.
April 6th, 2008 at 10:25 am
Well,
Having been Facebook Banned for Life, and yes, I wrote about the entire experience on my blog, so I for one will be rooting for Twitter to surpass Facebook. I agree with Laura above, I too found Facebook to be no more than an endlessly forwarding of jokes and junk in email from members of Facebook Investment Groups. I mean how irrelevant and spammy is that.
The irony of me personally being banned from Facebook for spamming. I was actually banned for sending personally relevant messages to members of these Facebook investment groups.
To read the entire transcript of my Facebook Ban For Life, go here. And if you like the story, tweet it! Thank you very much
http://financialfuturesandequitymarketanalysis.com/2008/03/29/facebook-banned-for-life.aspx
John Bougearel
Successfultradingtips.com
April 6th, 2008 at 10:29 am
Actually, if I could dream a little, it would be nice to see my story go viral via Digg and SU,
April 6th, 2008 at 11:19 am
Here’s the point of Twitter.
Without having any other way to contact him, I can send Mike Arrington a shout on twitter and actually get a reply from him. This guy is connected to everyone in Silicon Valley.
The value of that ease of networking is what’s going to catapult this thing. That’s all I’m saying.
April 6th, 2008 at 11:48 am
Frankly, I use Facebook more for Scrabulous than anything else.
I’ve never seen the attraction of Twitter, but then I’m not trying to contact everyone in Silicon Valley, either.
I think each service has its uses, its fans, and its detractors, just like Entrecard!
April 6th, 2008 at 12:14 pm
I don’t know why people started picking up on Twitter lately but it’s been a fad that’s been around. I used to use Twitter but now I simply forward all my blog posts there for SEO, but as far as communication, Twitter is great but again, there’s too much spam there already too.
I think Facebook and Twitter are both full of spams, if you want to go through all that spam, go ahead but I will stick with private IMs for now…
April 6th, 2008 at 1:06 pm
You had me at the title, Graham, and hit the electronic nail on its interconnected head. I *do* feel THIS way.. I became “coffeesister” online 15 years ago & never have used AOL or Facebook but DO use both Entrecard & Twitter! I don’t use Twitter on my phone nor am I chatting with multiple people. I *am* able to get updates via Google Chat from those of my choosing & can (& most certainly do) check in with Twitter.com/coffeesister at ANY time; finding excellent advice, article/post recommendations, breaking news (Twitter.com/cnn) & – of course – friends.
Through Twitter, I’ve had a post listed on ProBlogger, received a compliment from the founder of eBay & been able to send a message to the founder of Entrecard. ~_^ It surprises me that Entrecard users, whom clearly appreciate the value of networking, can’t see the ease with which Twitter is providing it in yet a more interactive way. Given who you choose to follow, it can be a mini mentoring experience or simply an interesting stream of info (Twitter.com/OnThisDay & Twitter.com/NASA). Like Entrecard, it can be used in whatever way fits each users needs & the benefits are only starting to be realized.
|_|) “Communication–the human connection–is the key to personal and career success.” ~ Paul J. Meyer
April 6th, 2008 at 1:34 pm
I have not tried Twitter, but I enjoy Facebook because I can keep in contact with my overseas friends and see what they are up to through their photo’s and comments left by others.
April 6th, 2008 at 3:05 pm
Twitter works well as a social networking platform only if you have lots of followers or if everyone in your circle is following you. Also, as mentioned in a previous comment, you need to have easy access to a Twitter client, independent of your physical location, for it to be truly useful.
April 6th, 2008 at 3:56 pm
Sample Twitter convo recently heard, “Took the bus to this great Mexican restaurant. Love guacamole!” Yeah, Twitter’s dopey and *filled* with spam.
April 6th, 2008 at 4:51 pm
I like Twitter. Twitter can be dopey, but it is also a fantastic way to brand, retain relationships of any kind and play. It’s a PR tool–personal, business, blog, whatever, and it is worth figuring out. Any other benefits are incidental. It’s actually a very simple app that should just stay simple. Facebook’s undoing is its lofty goals, which are already crashing around privacy issues.
April 6th, 2008 at 5:03 pm
I LOVE Twitter. I’m not even sure I “get” it’s full potential, but I love watching the public timeline- it’s just like listening to stranger conversations on the bus or in a restaurant. And the twitterverse is simply addicting. I’m a people watcher and this is perfect for me. Not to mention the techies are chatting there and I really need to learn from a lot of them.
Yeah, there’s a lot of spam but that’s because the almost-marketers (as I like to call them) saw some big-wig somewhere mentioning using twitter to network and so they figure “Oh, I can post every single blog post I pound out”. Just like any other venue gets inundated. After a while it’s easy to ignore them (or let them drive you off the Intertoobs all together).
April 6th, 2008 at 5:41 pm
Twitter is CB Radio for bloggers.
They write about it because they can’t see the forest through the trees.
Twitter has it’s own privacy issues. Google your @twittername some time. Scared?
Now trying Googling for some of your Facebook wall postings.
Can’t find them can you. Now, tell me again which service has the privacy issue?
Twitter is poor at following conversations. You have to be a mind reader or use quotably (which sucks too) in an attempt to see the entire back and forth of the conversations. So as a “social network” I’d rate it sub-par – unless your idea of social is a lot of one-sided conversations.
Twitter also sucks at letting you find out who’s who. While Arrington may be a household name to star crossed blogger wannabes – he’s hardly recognizable to my mom and sister.
And it’s going to be people like my mom and sister — and their friends — who provide the fuel to propel Twitter to be bigger than Facebook.
I just don’t see this at all. Twitter’s riding the wave because bloggers write about it. Then they write about other bloggers writing about it. And so forth and so forth.
I’m not buying your argument. Doesn’t mean I don’t enjoy using twitter — I’m just not seeing it as bigger than facebook in it’s current format.
@mas90guru
April 6th, 2008 at 5:41 pm
Facebook is the new MySpace.
Second Life is the new Netscape.
Twitter is the new IRC.
April 6th, 2008 at 6:14 pm
To be honest, the worthless dialogue some people associate with Twitter has also been said about blogs. It is what you make of it.
April 6th, 2008 at 7:09 pm
[...] Bang on. Related Posts [...]
April 6th, 2008 at 7:49 pm
I was initially skeptical of Twitter & publicly stated as much.
Today, I use it to find, connect with & actually meet real people. Facebook? Junk apps, ridiculous friend requests, and dilution of purpose… the comparison to AOL in the mid-90s is dead-on. It is in the middle of jumping a $15billion shark. When it lands, it ain’t gonna be pretty.
Twitter has an ecosystem building up around it, so the issues of search will be resolved. Privacy? Your public timeline, is.. um, public. This surprised you?
April 6th, 2008 at 9:42 pm
@Wayne
But because Twitter is meant to be 100% public, people use it as a tool to promote. But Facebook gives the intention of being private, while there really is no privacy with facebook, just the illusion of it.
But, I agree that Twitter is the CB Radio for bloggers. Dead on.
April 6th, 2008 at 10:57 pm
What’s the wager, I’m in.
Facebook – ALL college students join, every year. Appeals to MASS amounts of people who use it for ways you are clearly not aware of. Go spend more time at a public university and watch the student on campus using Facebook. It’ll blow your mind.
Twitter – Has minority appeal. Highly unlikely to reach the masses. Too time-consuming, and not enough benefits to appeal to average joes. Furthermore, and probably most importantly, to the average Internet user (who IS on facebook, by the way), Twitter is already an existing feature built into Facebook – called “status”.
Even in the Valley there are more Facebook users than Twitter users.
Just because the tech-elite love it doesn’t mean everyone does.
April 7th, 2008 at 12:09 am
I use both Twitter and Facebook daily, however, I really prefer Twitter for conversations/inspirations/motivations in “real time”.
Facebook is so full of “crap apps” (zombies, vampires, etc) that is becomes a monotonous chore just to go through the BS when you log on each time. I think I actually prefer MySpace to Facebook, when you get right down to it.
April 7th, 2008 at 1:55 am
As a college student, my friends are on Facebook. They use it to organize events and whatnot. Other than that, it gets boring. None of my friends on FB have or get Twitter. The conversation occurs in person.
As a “web professional” and strategist I have found that the most interesting people I have never met are on Twitter. It is more web-based conversational than FB in that respect. I get value from the conversation relating to my interests.
To me, each has its place.
April 7th, 2008 at 4:46 am
Discovered from Tweetstats that I’ve been twittering for 18months now, so I would argue its not a fad but a really useful tool.
I use it for keeping in touch with my family around the world and also for keeping my blog alive (I use twitter tools to update my website), what i love is that you can update it from a PC or from texting on my phone. Equally my kids and PC illiterate friends can receive them on their phones.
I have also just set up my first business customer who wants to blog in a location with no internet access (yes such places exist)
April 7th, 2008 at 7:05 am
[...] Why Twitter Will Be Bigger Than Facebook (Graham) [...]
April 7th, 2008 at 9:28 am
You are so wrong that you’ll never believe it.
Try walking outside.
http://www.youtube.com/watch?v=zvKbv3FNW00
April 7th, 2008 at 9:33 am
@Paul, just because right now everyone uses Facebook and nobody’s heard of twitter doesn’t mean anything.
Go back to September 04 and ask all those kids if they use Facebook. They wouldn’t even have heard of it!
We’re in the “September 04 of Twitter”
April 7th, 2008 at 9:59 am
I like Twitter – I’m not obsessed with it, I don’t think it’s the second coming of Christ, but I like it. I use it. People I know use it.
But I like Facebook more. I have been on Facebook for four years, since the spring of my freshman year in college. As a few commenters have said previously, everyone I know is on Facebook. I have more than 500 friends on Facebook. I am following 92 people on Facebook, and I have 62 followers (I follow some Internet bigwigs that don’t follow me back).
Twitter is educational and provides some funny bits too, but Facebook provides more of a concrete identity for me. I know this is something people argue against – giving Facebook access to your entire life – but I’m able to upload all my photos, interests, schedule, videos and links all in one place and I’m able to see the same in my friends. The only reason I would ever leave Facebook is if all my friends left. All of them.
Twitter is just too limited, in my opinion. I don’t even think it’s that great for conversation because of the 140 characters (some of which is taken up with the @username and links).
I’m not psychic, but I just don’t see it.
P.S. The reason kids weren’t all on Facebook in September 04 is because Facebook didn’t have networks set up for all of the colleges.
April 7th, 2008 at 10:10 am
[...] will be bigger than Jesus Facebook. Except that Twitter doesn’t make any money. Or let people play [...]
April 7th, 2008 at 10:48 am
I agree with you.
Do you know how I use my facebook account?
Only to publish my twitter.
Facebook is an endless labyrinth of unintersting fads.
April 7th, 2008 at 11:19 am
heh. i agree and i agree w/polink: i do use my facebook to publish my tweets.
i hardly use my facebook though. 1 or 2 a week.
i didn’t get twitter at first. i’m not sure i get it now. but it took awhile to figure out it’s not crap. it was when i started following people who do converse that my twitter experience became rich.
twitter is hard to figure out because it can be different for everybody. depending on who you choose to follow. i’ve met a lot of interesting people on twitter. i’ve learned a lot from those people and continue to be amazed at the level of intelligence there is.
twitter for me is a place like digg where i get a lot of links. but it is also a place where people do converse with each other. It’s like irc… one big giant chatroom in the cloud and much more. when a tweet becomes a conversation— then it becomes really useful. i’ve had it happen a number of times. i also know that it is a great marketing tool and often i purposely follow those kinds of twitters because their stuff interests me.
sometimes the topic is about the mundane. sometimes it isn’t. but you don’t have read through all your tweets.
it’s ok to miss tweets. sure there’s lot of crap, but when twitter shines, it’s hotter than the sun. i also have this personal rule: if you follow me, i’ll follow you. has worked so far.
April 7th, 2008 at 11:20 am
This is the fundamental error that the Tech Savvy are making:
“Now, its clear that for the most part, people want Gmail for their email, Firefox for their browser…”
This is false by any measure. Gmail and Firefox have great penetration among Twitter users, but are not important with the Internet at large.
Brian Massey
April 7th, 2008 at 11:26 am
Graham,
Very interesting discussion and resulting feedback. As an active twitterer, I agree with all of your points. Twitter is much more engaging and easier to interact with. However, Facebook’s recent announcement of chat though, is a game changer, http://www.allfacebook.com/2008/04/facebook-chat-launches-this-week/.
I think it is a direct challenge to Twitter and will enable Facebook members to interact directly with their friends in the walled garden ala Twitter. Will be interesting to see how it all plays out.
@warrenss
April 7th, 2008 at 11:31 am
@Brian:
Gmail and Firefox are not important with the internet at large? Are you kidding?
Firefox is used by almost 40% of the entire internet. They have a 36% market share.
And Gmail… I think 9 out of every 10 emails I’m sending are going to gmail users. And I’m not just talking about Tech Savvy people. I’m talking my grandma, my girlfriend, fellow students, people I meet on the street. Everyone is using gmail, and nearly half of everyone is using firefox.
April 7th, 2008 at 11:57 am
I can’t say there’s many blogs I enjoy reading on a regular basis, but yours is one of them. And for what it’s worth, we seem to find value in the same things. I knew, from the get-go, that Twitter was going to be huge… not due to any extreme sophistication but because it was such a no-brainer that tapped directly into the down-time between a person’s online interactions. It allows people with not much to do to feel as if they are in a big pool with people who DO have something to do and, in that zero-attention space where the mind is just wandering around looking for something into which it can sink its hooks, there’s Twitter – offering an unlimited number of potential candidates.
Here is the first article I ever wrote on Twitter
I then forewent all the other internet marketing madness and wrote about Twitter for like the next 3 weeks… just like I did when I first heard about Entrecard… to give them both as big a boost as possible.
Keep ‘em comin’ Graham… I repeat that I sincerely wish the members here realize what a friendly, supportive, intelligent companion they have in you.
Sam
April 7th, 2008 at 12:35 pm
Great article (and title!) Graham. First time at this blog and you’ve certainly caused a stirring buzz.
I agree…with your first point. Point II is a matter of personal opinion and debate.
MySpace was all hot…until Facebook opened. Facebook is hot now…until X opens. Hyperactive kids play on anything new…for a while ’til it wears off. Many newspaper article about kids shunning their parents or rejecting their invites. FB is for younger types, Twitter is open to a MUCH wider demographic.
Twitter is here to stay. E-Mail & IM is still here after decades. Twitter is just public IMs for the world to see, as one said CB Radio for bloggers. FriendFeed.com has made it better/easier.
FB privacy sucks. Remember ‘Beacon’. They’ll sneak it back in. FB has PayPal founder (Theil – funding) involved with connections to government and intelligence agencies. No wonder the privacy policies is ass covering of FB and don’t care for the users.
And some fool made the point there are more Silicon Valley peeps using FB than Twitter. Who cares! LinkedIn has more SV types than FB! And that’s a dumb comparison as Twitter hasn’t been around as long as FB. Plus the word of mouth and viral epidemic of FB college users to get on and ‘collect’ friend like MySpace rigs the numbers up. I’d guess that only 70% of FB users are active and 90% of Twitter users are active. If you wanna see one’s photos just go to Flickr, or the ‘Wall’ just use Twitter or FriendFeed. As for the games, there are enough sites for that and they’re time wasters anyways. Yahoo’s Upcoming.org is better organised for events.
Oh and if FB buys Twitter (doubt Biz would see out): I’d delete my account. Just like if M$FT buys Yahoo, I’ll stop using YIM and E-Mail etcetera and go elsewhere.
April 7th, 2008 at 12:46 pm
This is false by any measure. Gmail and Firefox have great penetration among Twitter users, but are not important with the Internet at large.
Have you got the numbers to back that up? Last spring I did a presentation re: Gmail and FF. Both of these are BLOWING UP. I think you underestimate the “Internet at large”.
April 7th, 2008 at 12:51 pm
to hear and be he(a)rd is what facebook and twitter is all about. Guess each has it own ardent followers but I am not sure i will use both consistently – get bored after sometime.
April 7th, 2008 at 2:14 pm
I used to dismiss twitter as a dumb fad and I signed up at the urging of my brother. I posted in it once and that was that…until a year later.
I then found out that a lot of bloggers and vloggers are using it heavily to promote, network and have fun.
Now I don’t think that twitter is going to replace facebook anytime soon. I’ve been on facebook when it was only for college students. If you look past all of the apps and privacy issues (which I don’t care about anyway.) Facebook is still a relevant and robust site.
I use it to link to classmates and co-workers who may not be interested in twitter. Now it would be smart if Facebook or another company bought twitter because it does have the potential to be big, but not to replace facebook.
April 7th, 2008 at 2:23 pm
[...] is the AOL of web 2.0 Some intriguing thoughts over on Entrecard about the future of social [...]
April 7th, 2008 at 2:59 pm
[...] on the “yay” team we’ve got folks like Graham Langdon blogging for EntreCard claiming Twitter will overtake [...]
April 7th, 2008 at 5:04 pm
[...] on Om’s train of thought is this great post–Why Twitter will be bigger than Facebook–highlighting what I’ve been saying all along: Facebook is just a [...]
April 7th, 2008 at 6:03 pm
Twitter and Facebook suck. I use both. I use Facebook more because it offers more of what I, as a University student, need:
- a place for photos
- a way to set up and be invited to events
Twitter would be more popular in places like China where all they do is text. Twitter is the creepy kind of social that won’t be “more popular” than Facebook because there is zero privacy to it – I don’t want guys in Egypt asking me to marry them. This used to happen to me on Facebook – fortunately, I can block anyone and everyone I don’t know. (Being a female University student means you’re targeted like mad.)
Anywho, I agree that people will eventually become more discriminatory but I think that they will glaze over Twitter and go for something a little more useful. It’s funny to read that someone’s in their bathroom, watching snow fall, but there’s no real value that the site offers. And if there *is* value, it’s too small to work.
April 8th, 2008 at 2:35 am
[...] Entrecard Blog » Blog Archive » Why Twitter will be bigger than Facebook (tags: twitter social blog facebook) [...]
April 8th, 2008 at 4:10 am
[...] Langdon at Entrecard, makes the argument that Twitter will beat Facebook in the battle for Social Media Space. I agree [...]
April 9th, 2008 at 5:10 am
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April 27th, 2008 at 12:22 am
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April 27th, 2008 at 1:00 am
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April 27th, 2008 at 1:50 am
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May 4th, 2008 at 8:57 am
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June 23rd, 2008 at 4:02 pm
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December 14th, 2008 at 9:34 am
я люблю все ваши слова..
January 10th, 2009 at 11:35 pm
I think it is a challenge to Twitter. And in my view Twitter is for people with active social lives to let their friends know what’s happening.
January 18th, 2009 at 3:45 pm
wonderful post))
January 19th, 2009 at 5:44 pm
Godo night, bloggers =)
January 22nd, 2009 at 8:59 am
what a true story..
February 4th, 2009 at 10:05 am
Frankly, I use Facebook more for Scrabulous than anything else.
I’ve never seen the attraction of Twitter, but then I’m not trying to contact everyone in Silicon Valley, either.
I think each service has its uses, its fans, and its detractors, just like Entrecard!