Entrecard gearing up for phase II

Written on June 26th, 2009 by Graham

That’s right guys and gals, we’re preparing to take Entrecard to the next level, and for phase II we are considering a number of things that we want your input on.

General Accounts

One of the big features we want to launch soon is a “General Account.” This would differ significantly from the blogger/publisher account that you all currently have. It would basically be a stripped down account that is open to everyone. You wouldn’t be able to buy ads with it, and when someone with one of these accounts “drops a card”it wouldn’t go into your inbox for re-dropping, because this person is not a blogger or a publisher and thus doesn’t have a widget. It’s intended for a blog enthusiast/reader who wants to earn credits by visiting and reading blogs, and then spend those credits in the market place.

Sound off: How do you feel about us rolling out an account that is open to everyone, does not require a widget, and lets you earn credits, give them away, or spend them in the shop? Let us know!

Gearing up the incentivization engine

So far, our results with incentivized offers have been excellent, and it’s opening up a whole set of new doors. We’re thinking about all sorts of different things we can auto-incentivize with credits, similar to our offer engine. For those unfamiliar, on your dashboard you now have a tab to “earn EC” where you can earn credits by completing certain offers, like a free trial of netflix. The credits are put to your account immediately upon offer completion.

So, we have a number of things that we want to incentivize. We don’t want to give away too much, but we want to know if overall you’d like to see more options and greater opportunities to earn credits automatically by completing certain actions/tasks, which could range from installing a widget on your blog to installing a facebook application.

So, please give us your feedback on those two elements of Entrecard Phase II, and we anxiously await some spirited discussion!


25 Responses to “Entrecard gearing up for phase II”

1
Joyuna Says:

I think that non-blogger accounts are a very interesting idea, though I wonder how much interest it will generate. You can’t get much stuff on the market unless you have several thousand ECs, and many services on the market now are blogger-specific: advertising, diggs, stumbles etc. Even if the general account holder drops to the limit every day (which I doubt anyone would want to do – who visits 300 blogs a day?!), it will take a very long time before they would be able to buy anything useful on the market.

I do think it’s a cool idea and am interested in hearing more details about this as it develops. It would be a good way for readers to discover new blogs, I think. Maybe you could implement a recommendation system, recommending blogs that are similar to the ones the reader has already dropped on? Based on favorites, or drops, or something like that.

2
Graham Says:

I can’t give away too many details, but part of phase II is rolling out other things that people can spend their credits on as well, a la the incentivized offers, but being someone offering and paying credits instead of someone completing the offer. If that makes any sense :)

3
Ndfenceofobama Says:

I dont see the value in it for those of us with cards unless there is some sort of outreach by Entrecard to pull in the targeted group somehow. The last deal offered allowing us to earn credits by completing offers is horrible. I started one offer that kept directing me to more and more “offers”. I quit after thirty minutes, with no end in sight. The bad part is they got my info and started calling me on the phone before I could get off the internet. I got nothing for my time. This time, it sounds like a way for Entrecard to maybe appeal to a group of readers with the card droppers getting nothing as well.

4
Master And Student Says:

It is time, people need such new changes. Nice going.

5
Erelas RyAlcar Says:

Here’s a suggestion on more incentivizing of Entrecard. Find another method besides penalizing (removing EC credits from an account) when the system goes goofy, and respond to customer support tickets.

I reference the three page long post currently running in the forums.

6
SG Entrepreneur Says:

You wrote: “It’s intended for a blog enthusiast/reader who wants to earn credits by visiting and reading blogs, and then spend those credits in the market place.”

Really- these people exist????? People who just want to earn EC credits to spend in the marketplace?

7
Chinaren Says:

I think you’ll have to offer more incentive to these people for it to work. Marketplace items tend to be fairly limited in scope.

That said, I think there’s potential here.

EC has the infrastructure setup. I say you should create another widget (maybe a blue one or something) for non-blog webpages (that accept paid blogs from the beginning). That would expand the scope of the system. I’d also create a different widget for blogs that accepted paid ads too. It may be more work, but it would certainly be the way to go IMO.

These non-yellow widgets would be the ones that got cashouts. The old yellow-widget system could then be left in place for people who just wanted drops, as it used to be.

I guess it depends upon your final objective for EC tho.

8
Snow Says:

“It’s intended for a blog enthusiast/reader who wants to earn credits by visiting and reading blogs, and then spend those credits in the market place”

Hmmm, is that so? @_@

9
Sandy Says:

The general accounts I think could be of benefit to all the blogging community. In the very least it will encourage us to be better writers to keep readers returning to our blogs. At the other end of the spectrum any EC’s spent in the marketplace will support Entrecard on the whole with improvements and further development.

10
Chris Says:

Hmmm … I’m a little concerned about this new account idea. You have been saying for quite some time that there was real bad “credit inflation” here at EC.

If this is true then wouldn’t this make it much worse ?

11
cornyman Says:

Hello Graham,

a further development was already announced on 1st of may.

“We will raise the price for the cashout soon up from the original 1$/1000 EC”.

Hmm, at the moment we only see creating more ECs by new offers and by creating these general accounts.

How can you be sure that these “general account” members really read the blogs? Do they have to answer questions about the content of the blog, post a comment or something like that?

When they really only could spend their credits in the market what should they buy? There are more or less only things available for blog owners (widget creation, favorite in social bookmarking, Ad space).

12
Graham Says:

@cornyman that was before we announced that we would no longer be accepting third party advertisers. needless to say, there is less money coming in by accepting third party ads on behalf of bloggers and entrecard members only, and so we are not yet meeting our revenue goals to raise the cashout price. remember, that all money for the cashout is provided by our ad network. the credits themselves come out of thin air, so by attempting to provide cash liquidity to those is a lofty goal, but one we are quite committed to, though we have to do it properly and manage the resources that we have.

13
Graham Says:

Chris,

If you have been following the blog lately, you’d be aware that we are no longer in a state of inflation. We are now deflating nicely. 200,000 credits are removed every day from the cashout service, 250,000 are removed every day from the ad tax, and about 300,000 are created daily from drops. So net-net, the economy is deflating by 150,000 credits per day, or there abouts.

14
Graham Says:

@SG: keep in mind these same people could also list items in the shop as well. The goal is to add a whole new userbase to the economy and the marketplace without effecting the basic service for bloggers.

15
Melissa Says:

I guess I do not understand why there seems to be a constant need for inventing a new idea. There are ways to make money all over the internet that are tested and work. The many failed attempts make people lose faith. I just do not think there is a customer base for such ideas.

I also do not understand why there are still no ads on the toolbar. The toolbar has a big empty space on the right side. People see the toolbar more than anything else. I would think blogs would pay good money to be on the toolbar.

Entrecard users like the service and I think most people understand that if Entrecard can not make money it could cease to exist. I think that people would rather have a few inconveniences rather than lose Entrecard.

Is there a way to have the toolbar load a “paid sponsor blog” after toolbar users have hit a certain amount of drops?

I just think that everyone needs to remember that the majority of people that use Entrecard do so because it is free and they will not go along with anything that costs money.

16
SG Entrepreneur Says:

@Graham
I think readers and users will and should always be welcome- I’m just wondering why such a specific group of users and how do you find these people???

btw, I tried to advertise on your site but it says: “ack! my site was hacked and filled with nasty links! thanks anonymous twitterer who tipped me off :) ” Any chance of replacing that?

17
anisha_sms-wiki.blogspot.com Says:

Dear Graham,
Interesting newbie by you ,but not you think this will stop the linkage between the bloggers and furthermore earning credits to purchase stuff from entrecard market means they cannot purchase most of the things.
Is the purpose of this thing to increase traffic one way to the entrecard and also to sponsor market.

I think you need to make some modifications to make it more usefull.,
anisha

18
John | English Wilderness Says:

I advertised on there too before I realized there’s no widget!

I’m not sure where you’ll find people who’ll want these general accounts, but I can see how those of us with normal accounts might benefit.

@graham do you think it would be possible to switch accounts to a general account for minor TOS violations instead of deleting them?

19
sir jorge Says:

i’m still waiting for answers to my emails, i tried cashing out 30k in credits, and nothing.

emailed, no response.

i stopped dropping all together.

now there’s movement forward? At the cost of many of us that still have no response? this is getting ridiculous.

20
John | English Wilderness Says:

@sir jorge, it sounds like Entrecard needs to recruit some new moderators to clear the backlog and keep up with the workload.

21
Ghosting Miranda Says:

@Graham will you still have the accounts as they are now, or will you get rid of the blogger/publisher accounts, and make it all General accounts?

22
Tycoon Blogger Says:

Interesting idea about the general account and can really only help us bloggers by creating more visits to our blog.

23
George Serradinho Says:

I agree with sir jorge with no feedback with the cashout system.

I cashed out 11,000 on 6/05 and nothing yet. I have emailed, logged a ticket (HUW-168431), posted comments, sent feedback from admin panel and still nothing.

I don’t know if anyone is interested at all. Some small message back to me would be great. I’m almost at a stage where I might just drop EC altogether.

24
Ghosting Miranda Says:

I wrote on here earlier but I guess it was taken off, not sure why. I am going to repeat the question that I asked. We are still going to be able to have blogger publisher accounts right? or are you breaking it all down to general? Forgive me if i not really understanding. That is why I just asked a specific question. Sometimes my brain goes off to its own little world of emptiness.

25
Rob Says:

I’m looking forward to seeing some of these changes.

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